Sheep only need grass, water and sun to produce one of the most resilient fibers on Earth. When managed on pasture in a sustainable way, they have the power to transform eroding landscapes, promote plant diversity, and build topsoil.

Two hundred years ago, the state of Vermont led the world in wool production (at the expense of its old growth forests, which have now happily been replaced). Today, Vermont’s shepherds struggle to find a profitable outlet for their sheep’s incredible fiber. Often, with no other viable option, they sell it for cents per pound to large scale, commercial wool processors. When even driving your wool to the nearest buyer is too expensive, they just toss it into the woods to biodegrade.

When Jillian listened to shepherds grumble about the public’s lack of appreciation for wool and watched bags and bags of it get piled up in a corner of the barn to sit for who knows how long, she got an idea.

Rouseabout purchases wool directly from Vermont’s small shepherds at a fair price to be turned into thoughtfully sewn blankets for babies, yoga and whatever. All of the fabric we use is GOTS certified, organic, and naturally dyed by hand. Toxic junk has no place here, or in your home.

With our blankets, we are supporting Vermont farmers, our working landscape, and your own health. Now that’s some good juju.


Jillian, the creator of Rouseabout, is a shepherd herself. She raises a small flock of Icelandic sheep in the hills of her native state, Vermont. Icelandics are hardy, capable, and self sufficient. Perfect for the state’s unpredictable climate and steep hills. Learn more about them at takestockfarm.com.